Why Does Rudolph the Reindeer Have a Red Nose? The Surprising Story Behind Marketing
Why was Rudolph's red nose almost banned? You’ve probably heard the story: Rudolph, the outcast reindeer with an abnormally glowing red nose. The ridiculed one becomes a hero and leads Santa’s sleigh to save Christmas in a snowstorm. It’s a classic. But few know that this touching tale of self-acceptance was actually… a clever and daring marketing campaign. How did the red nose actually come about? Why was it almost banned? And what deep personal meaning did advertiser Robert L. May infuse into the story? To answer that, we have to go back a hundred years, before Rudolph became the best-selling Christmas story in the world. Photo by shepherd on Unsplash Where Did Santa’s Reindeer Come From? The Story Before Rudolph In 1821, a poem by an unknown author, “Old Santeclaus with Much Delight,” was published in New York. It featured the first illustration of Santa Claus’s reindeer and carriage. The first illustration of Santa Claus’s reindeer and carriage. On Dec...