Why was Rudolph's red nose almost banned?

You’ve probably heard the story: Rudolph, the outcast reindeer with an abnormally glowing red nose. The ridiculed one becomes a hero and leads Santa’s sleigh to save Christmas in a snowstorm. It’s a classic. But few know that this touching tale of self-acceptance was actually… a clever and daring marketing campaign.

How did the red nose actually come about? Why was it almost banned? And what deep personal meaning did advertiser Robert L. May infuse into the story? To answer that, we have to go back a hundred years, before Rudolph became the best-selling Christmas story in the world.

Photo by shepherd on Unsplash

Where Did Santa’s Reindeer Come From? The Story Before Rudolph

In 1821, a poem by an unknown author, “Old Santeclaus with Much Delight,” was published in New York. It featured the first illustration of Santa Claus’s reindeer and carriage.

The first illustration of Santa Claus’s reindeer and carriage.

On December 23, 1823, another Christmas poem, “A Visit from St. Nicholas,” was published anonymously, featuring eight reindeer. Some time later, the author, Clement Clarke Moore, became known.

The poem describes Santa riding in a miniature sleigh pulled by eight miniature reindeer.

Their names are also written down: Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donder (or “Donner”), Blixem (or “Blitzen”). “Donder” and “Blixem” are old Dutch words meaning “thunder” and “lightning”.

The Birth of Red Nose: How Marketing Created a Legend (1939)

Although the reindeer became beloved by many, Rudolph was gone for over 100 years. He appeared in 1939, invented as a marketing ploy by Robert L. May, a man who handled advertising for the Montgomery Ward chain of stores.

Robert L. May

Rudolph was born with a red nose, and the other reindeer didn’t accept him for it, making fun of him. But one day, when Santa Claus was about to deliver Christmas presents, a severe snowstorm hit, making it impossible to see anything. But Rudolph’s nose glowed like a spotlight. Santa Claus asked Rudolph to stand at the front of the sleigh and light the way to help deliver the presents. Rudolph happily agreed and became something of a hero, eventually being accepted by the other reindeer.

The cover of one of the first books about Red-Nosed Reindeer

The story was created so that children who were different could embrace this quality, rather than be ashamed of it. Interestingly, Rudolph could have had another name — Rollo or Reginald. It’s also known that May’s daughter loved the reindeer she saw while visiting the Chicago Zoo. May said he and Rudolph had something in common — he was treated the same way as a child.

The “Drunken” Nose That Almost Got Banned

The red nose came to Rudolph while May was pondering how to make the story interesting. That day, Chicago was thick with fog. Looking out the window, May had an idea: a red nose, like a lantern, could illuminate everything in bad weather!

Cover of Rudolph by Robert L. May from Maxton Publishers, Inc.

The red nose was almost completely omitted due to the tense situation with alcoholism, and the idea was initially rejected. But May asked his friend, artist Denver Gillen, to draw the deer like those at the zoo, so they would look cute and pretty, and with a nose like a light bulb. When management saw this illustration, they couldn’t resist.

How Rudolph Conquered the World: From Booklet to Hit Record

The story of Rudolph was created to increase profits for Montgomery Ward, which had previously been buying and selling other people’s Christmas booklets. Writing his own book and selling it promised greater profits. In 1948, a cartoon about Rudolph was released.

A scene from the film “Rudolph the Red-Nosed Reindeer” (1948)

And in 1949, the famous song appeared, and people liked it so much that the record took second place in sales until 1980!

A scene from the film “Rudolph the Red-Nosed Reindeer” (1948)

Then came comics in 1950, a book in 1958, and animated films in 1964, 1976–1979, and 1998.

Thus, Rudolph’s story proves that being different isn’t a death sentence, but a potential advantage. It’s important to remain yourself, and one day, your unique quality, like a glowing red nose, will be noticed and appreciated.

Could Rudolph’s story have become so popular if Robert L. May hadn’t infused it with his personal experience of rejection? It’s a brilliant example of how deep personal meaning, packaged into a simple marketing product, becomes an enduring classic.

Rudolph’s uniqueness has become his greatest asset. Following this principle, I create interesting and useful items. Perhaps you’ll stop by and find something sweet, inspired by the Christmas miracle? 🎁

Who’s your favorite “imperfect” character from Christmas stories?