YouTube Shorts Myths Debunked: 5 Viral Promotion Strategies That Failed

Does Trendy Music Help YouTube Shorts? Testing Viral Growth Hacks

The ultimate experiment on why viral hacks like trendy music, 1-second loops, and "evergreen" topics might be killing your reach

In my previous two articles, I tested 10 YouTube promotion tips that proved ineffective. But I still have some examples left — this time from more creative (and failed) experiments. To grow a channel, you need to know what to avoid as much as what to do.

Myth: Add popular music

That day, I chose a song that became popular on the day my video was released. A song called “Pretty Little Baby” was in almost every short I scrolled through. For the first time, I caught a trend on the fly: the song was playing everywhere. But other bloggers inserted it simply “for the background”, and I tried — I chose a suitable video: a cat’s chin is scratched, and he melts with happiness. Let’s check the video analytics.

Video analytics showing that trendy music didn't boost reach

This video didn’t achieve the biggest result in terms of views, as you can see, the video below it, without trendy music, has almost four times more views. 

But I got 44 likes and 8 subscribers. Algorithms promise more views for engagement, likes, and subscriptions. But this did not happen.

Conclusion: Trendy music is not a guarantee of success. But cats are possible…

Myth: Evergreen Trend

Since so many people love Harry Potter, I decided to buy a few products in this theme and try them out. The first product was Harry Potter-themed gummies.

Harry Potter gummies unboxing with surprisingly low views

It only got 269 views. Harry fans, how could you miss this? Some even disliked it. 

The video didn’t bring in a single Potter fan. Sadly. 

Did you notice that YouTube statistics work weirdly? The same metrics look different, depending on the page. 

Then I bought a huge chocolate egg for Easter.

The video gained a record at the time — 4075 views. The first video with so many views was on the channel. 

There were some haters, 35 likes vs 13 dislikes. Bloggers who showed the same Easter eggs got several million views. 

Some opened several eggs. I didn’t have that kind of budget. Then I bought Harry Potter diamond mosaics. One video received 23 views, another 876. 

The Harry Potter soundtrack was used throughout.

Conclusion: Neither the music nor the evergreen trend helped.

Myth: very short shorts

I figured that if 3 seconds are important on the platform, then most people don’t scroll for that time, so if I shoot a video exactly 3–5 seconds long, then almost no one will be able to scroll past it, the video will go viral, and I will get the coveted millions of views. 

I needed to come up with something bright, weird, something that could attract attention. It was Easter. I shot an egg being boiled, added:

  • flashing colors: like at a disco;
  • the sound of an egg being boiled: (instead of music);
  • a survey.

The video achieved only 699 views. And that’s it.

Conclusion: The theory didn’t work; a very short video is not a panacea.

Myth: Make a 1-second video

Five seconds seemed too short to me. So I decided to make a 1-second video. I thought, if it’s a 3-second video only, people have time to choose whether they like it or not. But everyone will watch a 1-second video. It will be unclear what just happened, and they won’t have time to scroll through. The video will be shown several times! It has no chance of being swiped! Brilliant! 

And I went to test the theory.

The result of a 1-second experiment: the algorithm ignored it

The algorithm didn’t like it and showed the video only 34 times. But it’s not officially forbidden to make such short videos. 

The video shows a cat running away as if it dropped something and saying, “Oops!”

It should have worked: humor + cat + short video that can be watched over and over again.

Conclusion: The algorithm doesn’t appreciate creative extremes.

Myth: publish the video right away

I’ll say right away that the idea was terrible, and the video was hardly watched. Just don’t do it. I’ll simply show you the analytics: 

All videos were published immediately after being added to the channel. The number of views says it all for me. The topic was relevant then; everyone was posting something about Easter. The algorithm didn’t appreciate it.

Conclusion: The video still needs to sit for a bit.

These methods didn’t bring many views or many likes; some even turned out to be harmful advice. Tested on my channels. 

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The hard truth about the digital economy is that effort doesn't always translate into immediate financial success, whether you're making videos or writing articles. After seeing my YouTube experiments struggle, I decided to pivot and test my luck on one of the world's largest blogging platforms, hoping for a more stable income. However, the results there were just as eye-opening and serve as a crucial warning for anyone expecting "easy money" from their writing. To see the brutal reality of what a massive amount of work actually yields, read my full disclosure: Medium Earnings Report: How I Wrote 80 Articles and Earned Only $5. Get the facts about the current state of online publishing and decide if this path is truly worth your energy!

Insider Tip: to make your YouTube content look professional, you need a high-quality setup. If you need a reliable microphone or 4K camera with fast shipping, you can find the best podcasting and teaching gear via Amazon Content Creator Store. Professional sound is the best "Plan B" to ensure your audience actually stays for the whole video.

While I’m busy debunking algorithms, I’m also focused on creating things that are valuable for creators. Maybe you’ll find something useful for your workflow or just something beautiful here? 🦝

Share your experience in the comments — what have you tried and what really worked?

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