Indiegogo Crowdfunding Guide: How to Raise Money for Your Dream Project
Indiegogo Crowdfunding Guide: How to Raise Money for Your Dream Project
Everything you need to know about launching a campaign, choosing funding options, and attracting global sponsors on Indiegogo
Photo by Joshua Mayo on Unsplash
There are situations when people need funds, but they do not know how to get them. Whether you are an inventor, an artist, or an entrepreneur, crowdfunding offers a path to turn your ideas into reality without traditional bank loans. Let’s say a person dreams of starting a business, but the bank refuses a loan. In this case, people can look for sponsors. And I’ll tell you where to find them further.
Here are 2 Flexible Funding Options:
- Flexible Funding: allows campaign owners to keep the funds raised even if the funding goal is not met;
- Fixed Funding: funds are only collected if the campaign reaches its goal.
How It Works
1) Create a Campaign:
To start a campaign you need to: write a project description, funding goal, campaign duration, and perks for backers. Prepare high-quality images, videos, and descriptions to attract backers.
2) Launch the Campaign:
When you finish the previous step, launch the campaign. You must promote your projects through social media by yourself.
Fees structure for Indiegogo campaigns
Fees
- 5% fee on the funds raised for most campaigns (but till the end of the year there is a special offer);
- Payment processing fees range from 3% to 5%, depending on the payment method and currency used.
Pros and Cons of Indiegogo
Pros:
- Global Audience: access to a large, international of potential backers;
- Flexible Funding: allows creators to keep funds even if they don’t meet their goals;
- Diverse Categories: suitable for various types of projects;
- Ongoing Funding: the InDemand feature helps maintain momentum after the campaign ends.
Cons:
- Platform Fees: the fee plus payment processing fees can add up;
- Crowded Marketplace: high competition can make it challenging to stand out.
For more information, you can visit their official website: Indiegogo.com
There are also links on their social media. This company has a page on Wikipedia that shows that it is reliable. Also, I found a rating on Trustpilot, it’s pretty low, but wrote people who sent money, and nobody who received it.
Customer reviews and ratings on Trustpilot
Looks like people really support the projects, but the people who receive money are not responsible. Because I see the answers of the company for the negative reviews, the company asks to connect with it and to solve the problem.
Indiegogo support responding to user feedback
Insider Tip: to make your campaign video look professional and trustworthy, you need a high-quality setup. If you need a reliable microphone or 4K camera with fast shipping, you can find the best gear via Amazon Content Creator Store. High-quality sound and clear visuals are the best "Plan B" to convince backers that your Indiegogo project is the real deal!
Building a digital empire starts with small steps and useful tools. Every raccoon in the lab 🦝 needs a little something cute to keep the creative spark alive!
Would you prefer Indiegogo's "Flexible Funding" where you keep what you earn, or Kickstarter's "all-or-nothing" model? What do you think is the biggest challenge when starting a crowdfunding campaign? Let’s talk about your project ideas in the comments below!
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